Short bio

Studies in engineering and business administration, Phd in marketing research, director of the Alpine Research Institute, 2002-2019 full professor departement of tourism, Munich University of Applied Sciences, since 03/2019 director competence centre tourism and mobility at UNIBZ.

Main Research Areas

Impact of driving forces to tourism and destination management with a focus on demographic and climate change, consumer behavior in tourism, valorization of cultural heritage. Perception of sustainability and sustainable tourism. Leisure mobility and mobility in destinations.